When you're running a Dental Practice, and times are tough, it’s easy to panic and start cutting costs all over the place without really realising the consequences. One of the first things to get slashed is often a Practices’s marketing budget. But that kind of thinking can be a double edged sword cutting your business in more ways than one.

We are now moving into unprecedented times, so no one knows what post-Covid dentistry looks like. And no one really knows what the economy will look like at the end of it either. All we can do is act on those things that we do know about.

The Dental Situation in the UK

It is very likely that a lot of Practices are about to face some of their toughest times, the number of measures that the UK Government has put in place illustrates just how serious the situation is. This is why it’s a time to consider your costs and your income and how that might change over the coming months. It is without doubt that those Practices that plan for the time we emerge from the other side of this will survive better and grow stronger.

So, where does marketing come into this?

If you stop communicating with your audience, then not only can you not reach potential new patients, but your existing patients will start forgetting about all the different treatments you offer and look for new treatments elsewhere.

Keep communicating with your audience

If you stop communicating with your audience, then not only can you not reach potential new patients, but your existing patients will start forgetting about all the different treatments you offer and look for new treatments elsewhere.

Don't let your patients feel neglected

Now is one of the most important times to keep in touch with patients, make them feel valued and they will come back to you, cease all communication and they will think you don’t care about them.

Keep your staff motivated

If your staff start to see things falling into the abyss, they will lose motivation to put that extra effort in. Show them you are serious about staying around and supporting them through this period. Look after them even if they are unable to work right now, share your plans, explain how you intend to get through this difficult period.

Remember to use social media to keep in touch with your local community, and existing and prospective patients. For example, reaching out to your existing Instagram followers to spread the word of the special offers you currently have, post images (with permissions) of your work. Patients are a lot more savvy than they used to be. If they see you are the one in their area that other people go to, then you will certainly rank much higher in their minds, and more likely to reach out to you.